Selling your home?

Make your next sale a success. From pricing and staging your home to negotiation and closing, I will stand by you with expert guidance.

About

Your Trusted Bay Area Realtor - I’m Luis Aragon, a dedicated Realtor with a true passion for helping clients navigate the dynamic and ever-evolving San Francisco Bay Area real estate market.

Whether you're buying your first home, exploring investment opportunities, selling your property, or just curious about local trends, I’m here to provide you with personal and expert guidance every step of the way.

As a proud member of Berkshire Hathaway HomeServices Franciscan Properties, I bring you not only local expertise but also the strength of a global network—over 1,200 offices in 37 countries and over four decades of trusted service in the Bay Area.

Having called the Bay Area home for the past 15 years, I understand the unique character of each neighborhood and the opportunities they offer. My goal is to make your real estate journey as seamless and rewarding as possible.

Let’s connect—I'm always happy to answer questions and discuss your real estate goals.

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  • English
  • Tagalog
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What is your home worth?

Sell your home smarter with more data and insight with the free home value report.

Get Your Free Home Value Report

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Estimate

Get the most accurate estimate, powered by the same technology used by lenders.

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Compare

See what other homes are being sold for in and around your neighborhood.

I’ve done this hundreds of times.

You know it. I know it… The housing market is always changing. Your home’s value could be fluctuating based on any number of things, from its curb appeal to the value of a neighboring home. That’s why I’m good to know. I’m always on top of neighborhood trends and have access to unique tools that let me price and market your home accurately.

Take the Next Steps

Resources

Pricing Your Home

Set a fair price based on comparable homes, the local market and more.

Resources

Inspections & Disclosures

From finding the right people to interpreting the results, I'm here to help.

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Preparing Your Home For Sale

You’d be surprised. Even the smallest things can seal the deal.